ACM Special Interest Group on Knowledge Discovery & Data Mining

KDD-2000

Sixth ACM SIGKDD International Conference on
Knowledge Discovery & Data Mining
August 20-23, 2000
Boston, MA, USA

E-metrics: Tomorrow's Business Metrics Today

Matt Cutler

Co-founder & Chief E-Business Intelligence Officer,

NetGenesis

Presentation (PDF, 1.64 MB)

Abstract

Brick and mortar companies use well-understood, well-defined metrics to describe business performance and understand success. While e-business shares many principles with the offline world, Web sites require a fundamentally new approach and perspective to business analytics. Today, while many e-businesses are struggling with the concept of hits versus page views for measuring success, many forward thinking sites have begun to adopt new, Web-centric business metrics. These sites are now drilling deeper into customer interests and segments to track individual behaviors and clickstream patterns for more effective targeted marketing campaigns. With this increased customer knowledge, e-businesses are able to improve customer retention, build a more loyal customer base, and increase ROI.

Attend this lively session to discuss topics like:

The key differences between 'stickiness' and 'slipperiness'
Specific action items based on your sites 'Personalization Index'
How user retention can be improved through your 'Freshness Factor'
And more!

Biography

Matt Cutler co-founded NetGenesis in January of 1994 and serves as Chief E-Business Intelligence Officer. He is responsible for leading NetGenesis' marketplace education and standards development efforts. A frequent contributing writer and speaker at major Internet industry tradeshows and conferences, Mr. Cutler's commentary has appeared in the Wall Street Journal, CNN, USA Today, Investors Business Daily, National Public Radio, and numerous other media outlets. From June 1995 to December 1997, he also served as Chairman of the Webmasters' Guild (now a part of the Association for Internet Professionals), the world's first professional association of Webmasters. Mr. Cutler holds a B.S. in Mechanical Engineering with honors from the Massachusetts Institute of Technology.